The Elements Music
The team at Elements needed a new website to showcase their services. They wanted a minimalist design that gracefully delivers their roster of great music. The style of the site needed to be minimal, yet highly refined. I suggested that we start with an existing, off-the-shelf WordPress theme, but break down much of the CSS and make it unique for Elements.
I did most of the design work in CSS, in an iterative prototyping manner, rather than in Photoshop. While this posed a bit of a risk (at least, from a time standpoint), the team had faith in its shared vision of how the completed site should feel. In the end, we were able to realize the vision of what the team wanted in a highly resource-efficient manner.